Privacy Policy for Attend LLC

Last Updated: October 20, 2025
(Includes updates for compliance with the UK General Data Protection Regulation — “UK GDPR”)

1. Introduction

Welcome to Attend LLC’s Privacy Policy. Attend LLC (hereinafter referred to as “we,” “us,” or “our”) is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website, mobile applications, and related services, including live streaming funeral services (“Services”).

This Policy applies to all users, including those located in the United Kingdom (UK). Where applicable, it explains additional rights for individuals under the UK General Data Protection Regulation (UK GDPR).

By using our Services, you agree to the terms and practices outlined in this Privacy Policy.

2. Information We Collect

We may collect various types of information from users of our Services, including but not limited to:

2.1. Personal Information

  • Contact Information: Name, email address, and phone number.

  • Account Information: Username, password, and login credentials.

2.2. Event Information

  • Details related to funeral events such as date, time, and location.

  • Audio, video, and text data captured during livestreams.

2.3. Technical Information

  • Device and Browser Information: Device identifiers, operating system, browser type, IP address.

  • Log Data: Details about how you use our Services, including pages visited and actions taken.

2.4. Payment Information

  • Payment card information, billing address, and related transaction details.

3. How We Use Your Information

We use the information collected for the following purposes:

  • Service Delivery: To provide, manage, and support livestream funeral services.

  • Personalization: To improve your experience, develop new features, and perform analytics.

  • Communication: To send essential notifications, respond to inquiries, and deliver updates.

  • Marketing (with consent): To send optional promotional materials or surveys.

  • Legal Compliance: To meet legal obligations, resolve disputes, and enforce agreements.

  • Music Licensing & User Content: We maintain an ASCAP License for music used in streaming. Users are responsible for ensuring their uploaded content does not infringe on copyright.

4. Lawful Basis for Processing (UK Users)

For individuals located in the UK, we process personal data under one or more of the following legal bases:

  • Consent: When you voluntarily provide your information (e.g., signing a guestbook).

  • Legitimate Interests: To operate, maintain, and improve our Services.

  • Contractual Necessity: To perform our obligations when you use our Services.

  • Legal Obligation: Where we are required to comply with laws or respond to lawful requests.

https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

5. Sharing Your Information

We may share information as follows:

  • Service Providers: With trusted third parties that assist in hosting, processing payments, or providing technical support.

  • Legal Obligations: When required by law, court order, or government request.

  • Business Transfers: During mergers, acquisitions, or restructuring.

  • With Consent: When you explicitly agree to share your data for specific purposes.

6. International Data Transfers

Attend LLC is based in the United States, which means your personal data may be transferred and processed outside the UK.

To protect your information, we use one of the following safeguards:

  • UK Addendum to the EU Standard Contractual Clauses (SCCs) for service providers; or

  • Participation in the UK Extension to the EU–US Data Privacy Framework (where applicable).

By using our Services, you acknowledge and consent to these international transfers under applicable law.

7. Data Retention

We keep your personal data only as long as necessary for the purposes stated above:

  • Guestbook entries and related data are retained for up to 24 months after the event, unless deletion is requested sooner.

  • Technical and log data may be retained longer for security, auditing, or legal compliance.

8. Your Data Protection Rights (UK Users)

Under the UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data we hold.

  • Correction: Ask us to correct inaccurate or incomplete data.

  • Deletion: Request deletion of your data (“right to be forgotten”).

  • Restriction: Ask us to limit processing of your data.

  • Portability: Request a copy of your data in a structured format.

  • Objection: Object to processing based on legitimate interests.

  • Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

You can exercise these rights by contacting us at support@attend.live.
We will respond to verified requests within one month.

9. Data Security

We use industry-standard measures to protect your data, including encryption (HTTPS), secure servers, access controls, and periodic security reviews.

However, no system is 100% secure, and we cannot guarantee absolute protection against unauthorized access.

10. UK Representative

In accordance with Article 27 of the UK GDPR, Attend LLC has appointed a UK Representative to handle privacy matters for UK residents:

Caroline
42-46 Fountain Street, Belfast, Antrim, BT1 5EF
Caroline@Osano.com

UK residents may contact this representative with questions or complaints regarding data processing.

11. Changes to this Privacy Policy

We may update this Privacy Policy periodically. Any major changes will be posted on our website with a new “Last Updated” date.

12. Contact Us

If you have questions or requests related to this Privacy Policy or your data, please contact:

📧 support@attend.live
+1 (248) 266-2838

+44 (808) 502-2841

13. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the United States and, where applicable, the United Kingdom. Any disputes shall be handled in the courts of Delaware, except where UK law requires otherwise.